A New Subscriber Is a Hot Lead. Don't Let the Window of Opportunity Close on the Opportunity to Convert a New Lead into a Client.
Ask any successful business owner and they’ll tell you, the faster you can move a potential client from “prospect” to “buyer,” the higher your profit margins will be. That’s why millions of dollars have been spent studying marketing strategies, client onboarding methods, follow-up contact, and more
As an online entrepreneur, you have the same powerful tools at your disposal that much larger companies enjoy, but if you’re not taking the best advantage of them, you’re leaving money on the table.
The most powerful of these tools? Your email follow-up sequence. While the “know, like and trust” factor is important when it comes to making sales, it’s also worth remembering that new subscribers are highly likely to take action.
Even If They Only Just Met You.
A well-designed follow-up sequence can quickly:
· Establish you as the leader in your market
· Provide proof of concept
· Solidify that “know, like and trust" factor
· Turn browsers into buyers
· and more.